Our Concept

Lainitude was born during winter 2011 thanks to a group of friends. We were looking for simple and elegant scarves to stay warm but could not find reasonably priced products fully satisfying our needs.

We decided to create our own brand to develop the perfect product we had been looking for. We started by defining our brand :

- Solid colours to go with any style
- Bright colours to fight the grey of winter
- High quality textiles and manufacturing
- A French made product based on the strong know-how of an SME
- A reasonable price

We set out to find partners in the French textile industry. After numerous encounters and meetings we found the perfect partner: a family company with a unique know-how near Saint-Etienne passed on from father to son (and now from father to daughter) since 1940.

We also spent much energy to carefully choose the wool and the weaving method used. Our products are entirely made from virgin wool on "Rachel looms" used since 1940 and maintained in operational conditions by our partner company.